WYOS, which stands for “Write Your Own Story,” is launching its new personal care line on February 7th, with five ‘beauty stick’ products.

The ‘take anywhere’ stick packaging makes travel easy, the brand says, whether you’re on vacation or showing at the gym. “No more leaky jars, shampoo on the shower floor, or trying to get that tiny bit of goop at the bottom of the bottle,” the press release states.

True to its name, the brand is inspiring beauty consumers to “shine like the stars that they are and write their own story.” WYOS is also on a mission to make the world a little kinder. 

For every consumer that signs up for the brand’s pre-sale by siging its “Pledge of Values,” WYOS will donate $1 (up to $50,000) to The Madhappy Foundation, a non-profit organization with a mission to advance the mental health conversation.

Jamie Glassman, CEO and founder of WYOS, says, “We created WYOS because we saw whitespace not only for the products, but for the way brands interact with their communities. We set out to make products that are easier to use with less waste, but also, we felt as a brand we needed to act differently and connect with our consumers where they are physically, digitally and emotionally.”

The WYOS product lineup features five formulas that are vegan and cruelty-free. Formulated with an active ingredient complex and fresh scent suitable for all skin and hair types, the collection includes:

• The Clean Sweep – Gentle Face Cleanser
• The Big Reveal – Purifying Face Mask
• The Mane Event
• The Disappearing Act – Shaving Suds 
• The Shining Star – All Over Moisturizer